Did you know there are 1.7 million Instagram mentions for the
The beauty of Instagram for professionals is that you can showcase your work to current and
potential customers. However, in order to stand out from the competition and increase your account
following, try implementing the following tactics to your current social media plan.
1. Turn Your Instagram Account Into A Business Profile
With an Instagram business profile, you have access to post analytics where you can track how
your posts are performing. This tool can help you decide the ideal days and times to post
content or announcements. When you post at the right times, you can reach more people and
receive more engagement on your content. According to
sproutsocial.com, switching to a business profile will also increase your chances of views and engagements on
2. Create a Posting Series
Add value to your account and give your followers a reason to stick around by creating various
post themes. This tactic adds variety to your feed and gives followers something to look forward
Ideas we like:
Create a skincare series
This can be tips and tricks on how to take care of skin. You might even feature some skin
care products that you use for yourself. Consider posting a tutorial video of your skincare
Create a skin treatment series
From hydrafacials to chemical peels, you can inform your audience and showcase your skills
at the same time.
Debunk common skin care myths
Use this as an opportunity to inform your audience on common skin care myths you may have
come across in the field.
Feature your clients
With your client’s permission, ask if you can feature them on your page. You can post about
their treatment, benefits, cost, and contact information to schedule an appointment.
3. Advertise With Influencers
Drive traffic to your profile with influencers. If you don’t want to break the bank with paid
social posts on an influencer’s profile, you can always opt for a win-win incentive.
For example, you can offer a free treatment for the influencer, and give them a referral code
for their followers. For each follower that mentions the referral code at the time of service,
the influencer would receive a small percentage of the sale. Here are a few great influencer
marketing strategies from
4. Take Advantage of Instagram Stories
Instagram stories are discoverable to people who aren’t currently following you...yet! A story
lasts for 24 hours and by using the hashtag feature within stories, you are able to reach new
people and increase your following. The best part is that you can save your stories as a
highlight on your profile for new visitors to check out. You can learn how to take advantage of
Ideas we Like
Post a step-by-step treatment
This helps users visualize what to expect from a treatment and you can walk them through the
Use the Instagram poll feature
Engage with your followers and ask them what kind of content they want to see from you.
Post client reviews
Don’t be afraid to ask your clients for honest reviews about your services, but remember to
ask for permission before posting!
5. Be Yourself And Build Your Brand At The Same Time
Your personality attracts clients. Share snippets of your life on Instagram stories or upload an
About Me post. Introduce yourself to your followers and create an authentic connection. You can
also build your brand by answering questions on your posts and responding to your direct
messages. Be approachable and people will resonate with your authenticity.
What’s the moral of the story? Instagram is full of potential customers. By providing your
audience a reason to follow your account and by keeping your followers engaged, you can attract
and grow your clientele base. Out of all the estheticians on Instagram and in the market, knowing
that a person has decided to follow you is an electric feeling. Own it and build something great.
We hope these tips help your
Instagram page grow with new followers and engagement. If you’re interested in learning more about
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