This is Beauty & Bodywork Insurance

Insurance: it’s a necessity in the fabric of our modern lives. With it, we protect our financial assets, the businesses we’ve worked to build, and we rest easy at night with peace of mind knowing we are safe from potential financial ruin.

Understanding this need for insurance, BBI decided to challenge the traditional methods of finding coverage. The clunky, outdated way of getting a policy through an agent took time and money away from the people who needed it the most. So in 2012, we automated the process in favor of beauty professionals.

The #1 Insurance Provider for Beauty Professionals

years of Experience

500 +

Businesses Trust BBI

0 +

Industries covered

We are proud to now serve tens of thousands of small businesses each year. Our insurance is reliable and flexible, meeting the needs of beauty professionals everywhere—including yours.

Veracity Insurance Solutions, LLC BBB Business Review

Doing Business the BBI Way

“Do unto others as you would have them do unto you”

Our Vision

Create a thriving business environment for everyone—from our employees to our partners to our valued clients—through information and accessibility.

Our Values

Assurance, Empowerment, Open Communication,
Business Development

Three Things We Believe About Insurance

1. Getting coverage should be quick.

Our online application eliminates the need to meet with agents, fill out paperwork, and wait days for a quote. Simply click, quote, and buy insurance instantly from any device at any time.

2. Policies should be easy to understand.

Insurance can be full of unclear terms and coverages. This unfair practice leads to invalid policies, costly claims, or working uninsured. We clear the confusion with a simple checkout process and free online resources.

3. Rates should be fair and affordable.

We competitively price our policies at a lower cost to you. Why? Because we believe you shouldn’t break the bank for quality coverage. It’s time you save on the protection you need.

Just a few of our Trusted Partners

Our History

Over the years we have listened to the needs of beauty professionals, molding our policies around you.

2011

Development Begins

2011: Beauty professionals needed a more affordable insurance option that worked for them and their busy careers. Recognizing this, we first began developing an all new online insurance policy to serve beauty and bodywork professionals.

Our program first began under the direction of our sister company, Veracity Insurance—a program administrator and general agent located just South of Salt Lake City with over 40,000 small business accounts serviced.

2011

2012

BWI Launches

2012: After months of planning and performing market research, Veracity launched the Bodywork Insurance (BWI) program. We also began our long standing partnership with Great American Insurance Company, an A+ rated carrier providing top quality coverage to businesses for more than 150 years.

2012

2013

Full-time Staff Hired

2013: With over 200% growth over the previous year, Veracity hired a full-time staff to manage the growth of BWI. This allowed us to continue to provide a superior experience while looking for ways to expand our offerings.

2013

2014

BBI Rebrand and Improvement

2014: Veracity listened to the feedback and opinions of its customers by modernizing the functionality and usability of our website. With the website redesign came a new name: Beauty and Bodywork Insurance (BBI). The great service and superior policy remains the same as our team continues to improve our program and work closely with those in the beauty industry.

2014

2022

Over 50k Professionals

2022: Our superior, beauty professional-centric policy continued to spread throughout the beauty and bodywork community as we surpassed 50K professionals trusting BBI to protect their business and practices.

2022

See what others are saying about us.

Here’s what other people have to say about their experience from over 420+ available reviews.

"I recommend it to everyone."

Great comprehensive coverage that conforms to the needs of the home office, studio, atelier and business while also considering health, employees and auto. Great buy! I recommend it to everyone because it’s a very affordable insurance that can be molded to the business’ complexity or simplicity. Amazing!

"Easy to understand"

Working for the first time in three years, I asked a friend about insurance, she highly recommended Beauty & Body work , it was a great site, easy to understand and lots of follow up. Im happy to be working again!

"6 minutes is all it took"

Easy peasy, I think about 6 minutes is all it took and immediately. I had my proof of insurance!

"Easy to apply"

So at ease knowing I have insurance on my new Lash business and it was easy to apply.

"Super fast online purchase."

Super fast online purchase for my esthetician business...Had a few questions before I purchased spoke with a very helpful associate that doesn't work on commission.

"Seamless and affordable"

So happy I found Beauty & Bodywork Insurance. The process to insure my spray tanning business was seamless and affordable. Just what I needed!

Meet the BBI Stylist Team

Daryle Stafford

PRESIDENT & CEO

Daryle believes in high-quality customer service and personal interaction. He’s driven this focus with cutting-edge technology and automated tools. He enjoys spending time with his family, including volunteering as a coach for his kids’ baseball and softball teams. Once in a blue moon he gets to go play golf.

BRENT WALDRON, CPA

VICE PRESIDENT OF FINANCE

Brent brings with him over 20 years of accounting, finance, and executive management experience guiding businesses to financial success. He enjoys playing golf and traveling with his beautiful wife and daughter. Although he graduated from Boise State, he also loves cheering on the Virginia Tech Hokies.

JULIE SHEFFIELD

VICE PRESIDENT OF OPERATIONS

Julie applies her over 13 years of experience in the property management and real estate development sector to this evolving industry. Julie and her husband Mark love to explore new places, ride motor vehicles, play golf, and relax by the pool. She hopes to one day have a miniature cow and horse.

DANIEL STEADMAN, CPCU

VICE PRESIDENT OF UNDERWRITING

Daniel began his insurance career as an underwriter for a Fortune 500 national carrier. Since joining our team, written premiums have more than doubled and loss ratios have dramatically decreased. He enjoys following his favorite sports teams, reading, and spending time with his wife and three young children.

JASON MCCAUL

VICE PRESIDENT OF TECHNOLOGY

Jason is a diversified leader and has a decade+ experience in marketing and product/project management. He believes in creating a fun and challenging work environment for his teams. His home life involves a lot of sports, whether it’s watching his favorite sports teams or coaching his kids’ football team.

CLINT BISHOP

VICE PRESIDENT OF MARKETING

Clint brings more than 10 years of experience leading marketing teams of various sizes in a variety of industries. He is big on culture, big on autonomy, and big on innovation. When he’s not at work, Clint enjoys watching baseball, playing games with his kids, gardening, ATVing, and wrestling his black lab.

CHRIS VAN LEEUWEN, CIC

VICE PRESIDENT OF BUSINESS DEVELOPMENT

Chris is a third-generation insurance professional who owned an agency for 13 years before joining our team. He’s been instrumental in the development and implementation of several national programs and Risk Purchasing Groups. He enjoys travel, cycling, fishing, cooking, and spending time with the family.

LIJANA ZABULIONIENE

DIRECTOR OF SOFTWARE ENGINEERING

Lijana brings a decade+ of experience in technical project management and development. She has led the software development team in delivering innovation, quality, and security. She is an avid traveler and enjoys rock climbing, golfing, hiking, camping, reading, and simply spending time with her family.

TROY SMITH

DIRECTOR OF STRATEGIC PARTNERSHIPS

Troy thrives at building relationships and creating partnerships that benefit beauty professionals across the United States. He helps orchestrate win-win solutions for organizations and networks. He loves going on vacations with his family and history. He once got the opportunity to hike the remote jungles of Guatemala and take pictures of the pre-classic maya ruins.

GAVIN JONES

VICE PRESIDENT OF PRODUCT

Gavin is one of our newest team members bringing with him more than 13 years of experience in the Tech industry. He graduated with his MBA from the University of Utah with an emphasis on Program/Project Management in 2016. Gavin has spent the last 4 years focused on building very successful teams and products. He is deeply passionate about leadership, processes, and helping the team and company win.

ELIZABETH KRAUS

DIRECTOR OF CONTENT

She has 10+ years experience working with beauty product distributors and manufacturers and hundreds of salons and hair stylists. She’s written dozens of published works for salons and hair stylists, including annual marketing calendars and books sold through Amazon. With over 10,000 followers on LinkedIn, you’ll find Elizabeth regularly posting on topics related to beauty growth, marketing, and more.

Meet the BBI Stylist Team

Daryle Stafford

PRESIDENT & CEO

Daryle believes in high-quality customer service and personal interaction. He’s driven this focus with cutting-edge technology and automated tools.

BRENT WALDRON, CPA

VICE PRESIDENT OF FINANCE

Brent brings with him over 20 years of accounting, finance, and executive management experience guiding businesses to financial success. He enjoys playing golf and traveling.

JULIE SHEFFIELD

VICE PRESIDENT OF OPERATIONS

Julie applies her over 13 years of experience in the property management and real estate development sector to this evolving industry. Julie and her husband Mark love to explore new places.

DANIEL STEADMAN, CPCU

VICE PRESIDENT OF UNDERWRITING

Daniel began his insurance career as an underwriter for a Fortune 500 national carrier. Since joining our team, written premiums have more than doubled and loss ratios have dramatically decreased.

JASON MCCAUL

VICE PRESIDENT OF TECHNOLOGY

Jason is a diversified leader and has a decade+ experience in marketing and product/project management. He believes in creating a fun and challenging work environment.

CLINT BISHOP

VICE PRESIDENT OF MARKETING

Clint brings more than 10 years of experience leading marketing teams of various sizes in a variety of industries. He is big on culture, big on autonomy, and big on innovation.

CHRIS VAN LEEUWEN, CIC

VICE PRESIDENT OF BUSINESS DEVELOPMENT

Chris is a third-generation insurance professional who owned an agency for 13 years before joining our team. He’s instrumental in the development of several national programs.

LIJANA ZABULIONIENE

DIRECTOR OF SOFTWARE ENGINEERING

Lijana brings a decade+ of experience in technical project management and development. She has led the software development team in delivering innovation, quality, and security.

TROY SMITH

DIRECTOR OF STRATEGIC PARTNERSHIPS

Troy thrives in relationships and partnerships that benefit beauty professionals across the United States. He orchestrates win-win solutions for organizations and networks.

GAVIN JONES

VICE PRESIDENT OF PRODUCT

Gavin has 13+ years in the tech industry, & spent the last 4 years focused on building very successful teams and products. He is deeply passionate about leadership, processes, and helping the team and company win.

ELIZABETH KRAUS

DIRECTOR OF CONTENT

10+ years experience, she’s written dozens of published works for salons and hair stylists, including annual marketing calendars and books sold through Amazon.

Building a Beautiful Community

At Beauty & Bodywork Insurance, we strive to provide accessible resources and tools to everyone. We believe the most beautiful thing we can do is cultivate the communities around us.

Over the years, our team has found ways to support local groups in Salt Lake City to worldwide organizations across the sea. We’ve packaged meals, supplied Christmas gifts, and even helped in the building of two schools. BBI invites you to give back and help make your community a more beautiful place.

Koins for Kenya

U.S. Ukraine Foundation

The Road Home

Toys For Tots

Operation Christmas Child

Youth Future Service Projects

BBI is Giving Back With Koins for Kenya

BBI is always looking for ways to give back where it’s needed most, and we’d like to thank the non-profit Koins for Kenya for giving us an opportunity to do just that. Since 2003, we’ve partnered with Koins for Kenya to provide education, living amenities, and food and water for children in Kenya living in poverty. In 2012, our CEO Daryle Stafford traveled to Kenya to help build schools and see the work Koins for Kenya does firsthand.

Learn more about how to donate to this worthwhile cause here

BBI and the Environment

When it comes to protecting the environment, BBI is proud to be doing our part. Ever since the company’s founding, we’ve prioritized incorporating environmental principles in how we do business, resulting in less waste and fewer carbon emissions.

Through initiatives like digital claims documents, recycling paper, avoiding single-use plastics, and buying recycled products where possible, BBI has taken steps to leave a healthier, more sustainable environment for the next generation. And while we’re not done looking for ways to improve—it’s a good start.

Just Looking for liability Insurance?

If you don’t see what you’re looking for at a glance, visit our Who Qualifies page to browse our full selection.

We’ve got you covered. Click on an industry below to see what BBI can do for you.

Now massage therapists, estheticians, cosmetologists, nail technicians, face & body painters, and more can purchase a policy in minutes online. We offer some of the lowest prices on the market without the added cost of a member association. Plus, our coverage is valid in 49 states* for a fraction of the cost. (*Missouri excluded)