If you run your own beauty salon, you likely know it can be difficult to get your salon to stand out. From making sure your inventory is always stocked, to keeping your appointment book full and stylists happy, you have a lot on your plate.
At Beauty and Bodywork Insurance, we provide insurance for beauty professionals, salon owners included. We also offer advice to beauty professionals so they can thrive in their careers and reach their goals. Today we’ll talk about three salon marketing strategies you can implement to help make your beauty salon stand out.
Invest in Social Media
When we say “invest in social media,” we mean you should be investing not only your time, but your money as well. Some people’s first interaction with your salon may be with your social media platforms, which is why you’ll want to have attractive, on-brand pages to give your followers a great first impression.
For starters, you need to make sure you have an Instagram business account and a Facebook business page. This will help establish a professional presence and you’ll be able to see the marketing analytics for each account. This data can show you where your followers are located, your most interacted posts, and more.
To keep up with social media, you should create a salon marketing calendar. This involves you planning out posts days, weeks, or months in advance. You can create posts and schedule them to be published at a later date. Posting engaging content consistently is key. When posting, make sure you know your audience. Take advantage of the variety of formats you can post—including videos, photos, Reels, stories, etc.
Social media is also a great place to share salon information, like the address, phone number, hours of operation, website, and the services you provide. You can have each of your stylists’ pages link to the salon page as well, so their followers can be connected with the salon account.
Boost Salon Posts on Instagram and Facebook
If you really want to show your commitment to social media, you should boost your posts on Instagram and Facebook. This is where you’ll need to invest a little bit of money. When you do this, you’re able to select the group you’d like to advertise to (age, gender, location, etc.), how long you’d like it to run as a sponsored post, the call to action, how much money you’d like to spend, and more. This can be a helpful tool to “boost” your salon’s page to show up on more feeds, especially the ones that don’t already follow you.
Ask For Online Reviews
Having online reviews for your salon is very important. One study shared that “90% of consumers read online reviews before visiting a business.” Because of this, you’ll want to make sure you have plenty of online reviews for potential customers to view before scheduling with you. Reviews help you get more online visibility and can contribute to your salon’s reputation.
There are a few tactics you can try out to get more online reviews for your salon. You can have a sticker at each stylist’s station in the salon with a QR code each client can scan and they can be taken to a website where they can leave a review. Consider doing this on Google Reviews so when people do a Google search for your salon, they can see the reviews there. You can also get on Yelp and have reviews posted there as well. Having positive reviews can boost business and shows how people love the services they receive from you.
Consider sending out a text a day or two after your clients’ appointments so they can click on a link that will take them to a website to review your salon. If you would like, you can incentivize your clients by taking 10% off their next appointment if they leave a positive and honest review on Google. If you send out a monthly newsletter, put in a plug for leaving reviews there as well. Don’t underestimate the power of positive online reviews to boost your salon marketing strategies.
Make Your Salon Fun
This tip is the one that involves the most creativity. You can make your salon stand out from the crowd by making the interior of your salon bright and colorful. You can create a space in a corner of the salon for taking pictures. Stylists love taking before and after pictures of hair, makeup, nails, etc., and you can create a fun background to take these pictures. This can be as simple as putting up some fun wallpaper on the wall. Your stylists can go to this corner to take beautiful pictures with their ring lights of their clients so they can show their work. This is also a great opportunity to create content for your social media platforms!
If you sell retail, set up your products in a way that is appealing and makes your salon look professional. If you have colorful products, set them up in a fun pattern on the shelf. If your salon can afford it, consider having a mini refrigerator full of drinks available to your clients at no extra charge. Many clients appreciate the little things that make them feel like a valued customer. Having your salon spruced up a little bit can be a great salon marketing strategy to help it stand out from your competitors and keep your clients coming back.
Bonus Tip! Get Salon Insurance
As an added tip, we recommend you purchase salon insurance if you do not already have it. Beauty and Bodywork Insurance has been providing insurance for tens of thousands of beauty professionals for decades, so we know what you need. We provide general and professional liability insurance so you and your stylists can work with peace of mind.
You can purchase Salon and Spa Insurance to protect your business and it’s assets. Call us to customize your policy to include workers comp insurance or add additional coverages. If your employees are 1099 contracted employees, you may want to suggest or require them to carry their own insurance. If you do this, be sure you ask for your salon to be listed as an additional insured on their policy. If your salon partners with BBI, we can get you a promo code to add additional insureds for free.
Once you’re insured, you receive a Certificate of Insurance that comes with a seal you can display in your salon, on business cards, and other locations. Use this to your advantage to show your clients that your salon is insured and they are in good hands.
We hope you find success with these salon marketing strategies. If you have other ideas you’d like to share, you can put them in the comments below. We wish you the best of luck managing your salon!