Congrats, nail tech! You’ve put in the hard work to become licensed. So, what’s next?
If you’re dreaming of all the beautiful manicures you’d like to create but are worried about standing out in a saturated market, here’s some good news. People are looking to your services to help them lead healthier, happier lives.
Self-care is in. Your industry is growing – your business will, too!
Top Business Tips for Nail Techs – From Beginners to Experienced Pros
Getting started as a nail tech is exciting, and maybe a little bit scary, too. Start with these 11 beginner nail tech business tips. Don’t worry, each tip takes less time than a UV cure to read.
Advertise on Social Media
Build your presence on social media, particularly on Instagram, Facebook, TikTok, and Pinterest. Consider these platforms as your online portfolio – show off your best work to attract new clients!
Create a Facebook business page to show your services, prices, hours, and location. On Instagram, make sure your account is a business account to access valuable analytics.
Pinterest is great for posting nail art inspo. And TikTok users love tutorials and funny videos.
The magic of these platforms is that you can be as creative as you’d like in promoting your business. Try running giveaways, sharing before-and-afters, and offering educational content.
Take advantage of social media’s ever-growing popularity, but remember: be real and engage!
Build Relationships With Clients
Being a nail technician isn’t just about great nails; it’s about building relationships. You hope to see your clients every few weeks, so show them how much you value them.
Chat with them, show genuine interest, and listen to what they say.
Sending follow-up texts after appointments is a nice way to check in and make sure they’re happy with your work. You can also consider starting a referral program – 10% off their next appointment for any new friend or family member of theirs that books with you.
Lastly, make it easier for yourself by taking notes on things like their preferred colors, nail shapes, or even their pet’s name. Remembering little details goes a long way in ensuring your clients feel appreciated.
Join Facebook Groups
Looking to network with other nail techs and experts? Join a Facebook group!
In these groups, you can pick up nail tech tips, keep up with the latest nail trends, and receive industry support. Look for a group specific to your location, or join a general one.
Finding your community can help motivate you in this early chapter of your career and beyond – you’re not alone! Start with this list of over 50 Facebook nail tech groups.
Attend Trade Shows
Consider attending a trade show – these events are perfect for staying updated on industry news, learning new techniques, meeting people, and joining classes. Plus, you’ll get to check out new products!
At the trade show, look for sessions that match your specialty. View the schedule beforehand to plan your day and be sure to take notes so you can refer back to them later.
Check out this list of upcoming trade shows, classes, and networking events.
Have Nail Tech Insurance
You’re a trained professional, but accidents can always happen. Nail tech insurance is a safety net that keeps you from having to pay for expensive damages on your own.
Common risks include infection from tools, slip-and-falls in your workspace, and allergic reactions to products you use.
You’re just getting started, so set yourself up for success with nail tech insurance. Think of it as a protective topcoat for your business, keeping you safe from life’s expensive smudges.
Insider Tip: Beauty & Bodywork Insurance (BBI) offers excellent-rated nail tech insurance starting at just $9.99/month. Get peace of mind today!
Start at an Established Salon
It can be hard building your nail career when you’re fresh out of school – with no clientele yet. Try starting at a well-known salon in your area where you can gain more hands-on experience and build a loyal client base.
This also gives you the opportunity to learn from working nail techs. If you can find a mentor, their guidance can be an invaluable resource.
Apply in person, with your nails looking amazing, and be prepared to accept less busy shifts as you work your way up. You’re building a solid foundation for the rest of your career. Remember to check with your school to see if they have job leads for grads!
Invest in High-Quality Tools and Products
You don’t want a subpar nail drill or an LED lamp that’ll give out on you after a few weeks. Be sure to spend the extra money and invest in high-quality tools and products that’ll last.
Using reputable brands can minimize issues like allergic reactions and injuries and increase client trust in your services. Besides, you want to offer the best!
Insider Tip: Did you know that you can insure your tools and supplies? BBI offers multiple coverage tiers to keep your business essentials at the ready in case of theft or damage.
Never Stop Learning
There will always be something new to learn – a new technique, trendy designs, fills, and more. Keeping up with the latest will help you stay relevant and get new clients. You’ll also likely be required to complete continued education hours to maintain your license.
As you further your nail education, you’ll also be reminded of things you once learned but may have forgotten.
Check out what other nail techs are doing on social media. If you like someone’s work, compliment them and ask if you can modify their art on your client’s nails. This is a great way to network and make friends in the industry.
Subscribe to beauty magazines, take courses, watch YouTube tutorials, and scour Pinterest and other platforms for inspiration.
There are a lot of nail tech tips online. Keep learning and practice, practice, practice!
Go at Your Own Pace
One of the most overlooked nail tech business tips is to progress at a pace that suits you best. It’s easy to get overwhelmed comparing yourself to others, but remember that everyone’s journey is unique.
This applies to the time it takes you to complete services, too! Don’t expect to complete a full-service acrylic manicure with detailed art in a flat hour as a beginner. Slow down and perfect your skillset – your clients will thank you for it.
Celebrate your milestones, no matter how small, and make steady progress toward your career goals.
@allycoolcatt’s sardine-inspired nail design is detailed, playful and so unique.
Develop a Signature Style
If you really want to stand out against other nail techs, you need to offer something unique. Experiment with different techniques and designs to see what resonates with your clients.
Whether it’s intricate nail art, innovative nail shapes, or uncommon color combinations, your signature style should reflect your creativity and expertise.
When you start shaping your style, your brand identity follows. Soon, your offering will be so distinct that clients will know at a glance that that’s your work.
Believe in Yourself
Finally, the most important beginner nail tech tip: Believe in yourself.
You’re passionate about helping clients look and feel their best. You chose the right path. Trust in your abilities and work hard to become a successful nail tech.
Your confidence will help you push through this early stage so you can have a career you’re proud of! You’ve got this.
>> Your future’s filing up to be in great shape. Why not protect it? Read more about why nail techs need insurance.
Beginner Nail Tech Tips: FAQs
How Do I Start Out as a Nail Technician?
To start out as a nail technician, enroll in a nail tech program to gain essential knowledge, then pass the required state exam to obtain your license.
Gain hands-on experience, build your social media presence, and continuously enhance your knowledge by attending workshops and advanced courses to stay current.
How Do Beginner Nail Techs Get Clients?
What Tools and Products Should I Invest in as a Beginner Nail Tech?
As a beginner nail tech, invest in high-quality tools and products, such as:
- Nail clippers
- Nail files
- Buffers
- Cuticle pushers
- UV/LED lamp
- Nail brushes
- Nail polishes, gels, and acrylics
- Cuticle oils
- Nail prep solutions
- Electric nail drill
