Scheduling, billing, and client work — you wear many hats. It’s easy to let marketing fall by the wayside, but with our free marketing planner for beauty and bodywork professionals, you can take the guesswork out of promoting yourself this season.
Beauty & Bodywork Insurance (BBI) has you covered with a free content calendar for August and September. Get your copy below!
How a Social Media Planner Helps You
Does this sound like you?
- “I want to stay top of mind with clients.”
- “I need to promote season-specific offers.”
- “It’s hard to keep marketing consistent without burning out.”
A beauty and bodywork content planner takes the pressure off by giving you a simple roadmap to follow as you market your business.
Did you know? 62% of beauty and bodywork clients say a provider’s social media influences their decision to book. Translation: your online presence affects how busy (and paid!) you can be.
Eliminate Decision Fatigue
Stay Consistent Without Being Salesy
You don’t always have to be promoting your latest offer. Use soft-sell strategies, like posting educational or personal content, that build trust and keep your followers engaged.
It’s about being their go-to resource for beauty and wellness — they’ll choose you when it’s time to book.
Take Advantage of Seasonal Relevance
What’s Included in the Free Planner
The BBI marketing planner includes:
✔️A visual calendar with suggested post ideas
✔️Weekly themes and corresponding promos to keep things cohesive
✔️Engagement prompts that encourage followers to comment and share
✔️Free space to jot down notes or track performance
How to Use the Marketing Planner
Here’s how to use the BBI marketing calendar:
- Download and print or save to your device
- Customize the post prompts to your business
- Batch content to pre-shoot, pre-write, and schedule posts
- Check in weekly to adjust and track audience responses
What does it mean to batch content? Pick a day of the week when you have some downtime to create content in batches. This makes it so much easier to post consistently throughout the week because your Reels, static images, and captions are all ready to go!
BBI for More Industry Resources
Consistent marketing for beauty and bodywork professionals doesn’t have to be stressful. You just need an easy-to-follow plan that helps you break down marketing tasks into manageable to-dos.
With this free planner, you can feel confident in your marketing efforts and connect better with your clients online, allowing you to meet them more often IRL for services!
By the way, 81% of BBI cosmetologists we surveyed say word-of-mouth referrals are the primary way clients find them. But Gen Z and millennial clients rely on Google (51.5%) and social media (42.8%) for their next beauty or bodywork service. Time to start sharing!
Want even more industry insights?
You might also like:
Massage Therapy Marketing Ideas
11 Best Salon Marketing Strategies Right Now
FAQs About Using a Beauty Content Planner
How Can I Edit the BBI Marketing Planner?
To make notes or edit the planner:
- Use Apple’s Markup tool (pen icon in the bottom right)
- Use Microsoft Edge’s Draw on Page browser add-on (draw, highlight, etc.)
- Use Adobe Acrobat Edit Tools feature (add text, highlights, etc.)
How Often Should I Post on Social Media as a Beauty or Bodywork Pro?
Aim to post 3-4 times per week to stay consistent and top of mind without overwhelming yourself. Focus on quality over quantity by sharing thoughtful content that highlights what makes your business unique.
How Can I Build Trust on Social Media?
Showcase your expertise by sharing client testimonials, behind-the-scenes content, and educational tips. You can also build trust by mentioning you’re fully insured and including a graphic of your insurance badge in your Instagram Reel Highlights.
If you’re looking to get covered, BBI offers top-rated liability insurance for beauty and bodywork pros starting at $9.99 a month. Highlighting your insurance adds another layer of professionalism and signals to clients that you care about keeping them safe! Get covered.
