Being a salon owner can be exhausting, but very rewarding. If you’re in a rut or just looking to get new clients, this is the article for you! Today we’ll share hair salon promotion ideas so that you can grow your business and get new clients.
Improve Your Online Presence
The first thing you should focus on is enhancing your online presence. This can mean anything from reviews to social media, to refreshing your website.
You can get more attention to your business as you ask your clients to post online reviews on Google or Yelp. You’ll first have to make sure that your business is available on those applications, so they can publish their reviews. If possible, you can incentivize your clients to post a review by giving them 10% off their next service.
Use reviews to your advantage – those stars and reviews mean something. Many people search for salons online and they can be led to the reviews from your clients, so make sure that you ask your clients to leave positive reviews!
Social Media Platforms
You may already have an Instagram, Facebook, or Twitter account for your salon, but are you doing everything you can to use social media to boost your business? You should focus on creating the best content for each platform. For example, on Instagram you can post reels and before and after photos of your clients’ hair. On Facebook, you can share salon updates and share any events or promotions available. Twitter is also a great way to share company updates and photos. Know your audience that you are trying to reach, so you know which platform to focus on.
You can also pay to sponsor your social media posts. Make sure you have business accounts for Instagram and Facebook, so you can create sponsored posts and view the analytics of all of your posts. This will help you advertise your business to a wider audience and to see which posts are performing well. You can also pay a little extra to post Facebook and Instagram ads to get better results.
Branding & Content
When posting on social media, make sure that your content and branding is consistent. This means that the look and feel of your social media platforms have a unified, cohesive look. This will help your customers recognize your brand and business.
You’ll also want to have a variety of content—like video tutorials, before and after photos, pictures of your clients (with their permission), and photos of your salon and the services that you offer.
A fun idea to try out to get more traffic to your social media, leading to more clients, is to have a social media contest amongst your employees. Have each employee participate and have a desired product as the winning prize. You can set it up however you like. For example, you can have your employees post a product spotlight on their Instagram page, linking it to your salon’s page. You can also ask them to post on their story everyday for a week. However you set up your contest, make sure that the goal is to get more clients and attention to your salon.
Refresh Your Website
Another thing you can do to improve your online presence is to either create a website or refresh an existing one. Perhaps you’ve had your website for just a few years, but it could need an update. Refresh your website with new content and share the link on your social media pages. If you’re starting from scratch, consider using easy website creators to design your salon’s website.
Implement a Referral Program
An easy thing to try in your salon is a referral program. You can offer a discount on an offered service for each referral that a current client gives to you. You can also offer them a discount on one of your client’s preferred products if they refer a certain amount of people to your salon. This will be of great benefit to your salon so that you can expand your clientele at a small cost.
Produce Video Content
Producing video content will help drive more attention to your salon. You can create video content and post it on a plethora of social media platforms—like YouTube, Tik Tok, Instagram, Facebook, and more. You can create how-to videos with step-by-step instructions on how to style or color hair, share short videos of what’s going on in the salon, and before and after videos of your work. Take advantage of this step so that you can get more engagement on your platforms.
Send Out Monthly Newsletters
If you have the bandwidth, consider sending out a monthly newsletter to all of your clients. This will help you stay connected with your clients and remind them of any upcoming things that they should know about—like salon closures, events, or general updates. You can also share a discount or promotion with your clients in a newsletter to thank them for being a loyal client. Another thing to share in your monthly newsletter is a highlighted product. Share with your clients one or two products that you have in the salon that have been popular or are new. Having a newsletter is a great way to remind your clients that their next appointment is coming up, that they need new product, and that you value their loyalty to your salon.
Go Out and Promote!
We wish you the best of luck in promoting your salon and we hope that the above hair salon promotion ideas are helpful. Improve your online presence, implement a referral program, produce video content, and send out monthly newsletters and you’re sure to see success!
If you have any questions about the insurance coverage that Beauty and Bodywork Insurance provides for beauty professionals like you, take a look at our page today.