How to Open Your Own Spa


So you’re ready to take the leap and open your own spa. This is very exciting. Starting your own business and opening up a spa brings many rewards and challenges. We’re here to walk you through step-by-step so you can confidently open your spa and know what you’re doing.

Step 1: Write a Business Plan

Assuming you already have your location in place, you’ll want to start with designing a strategic business plan. Your business plan can include several things:

Choose a Name for Your Spa

You first need to consider what you’d like to name your spa. Use a memorable name that you can also use for your website and branding. If you need some help thinking of a name, check out this link. You’ll want to get your business registered and make sure that you have all the correct licenses and certifications.

Decide Which Services to Offer

Your business plan should also include what services you will provide. Will you provide massage therapy? What about facials? Will manicures and pedicures be on your list of services offered to clients? Think about the skills that you have and the skills of your employees so that you’re able to effectively serve your clients. Keep in mind that the International Spa Association (ISPA) defines a business as a spa if it offers at least two of these services to clients:

  • Skincare (includes makeup)
  • Body Treatments (includes salon services and hair removal)
  • Massage Care

Set Your Prices

When you set your services, you’ll also want to set your prices. You’ll need to sit down and figure out what your spa can afford and how much you’ll need to charge your clients for each service. Need help with a place to start? Check out your local competition or take a look at this helpful website.

Step 2: Brand Your Spa

Branding is a fun step, but that doesn’t mean it’s easy. Branding includes designing a logo for your spa, designating certain colors for your business, and a certain look and feel for photography and typography. You’ll want to select two to three fonts that you will always use to stay on brand along with four to five colors for designs. And don’t forget to make sure your photography has a consistent aesthetic too.

In your branding, you can let your personality shine through. Make your brand however you’d like, but make sure it’s still professional. You’ll want to write up a brand guide so that your employees know the spa’s branding. You’ll use this branding around the spa, on business cards, with your newsletters and/or emails, on social media, and so much more.

Step 3: Figure Out What Equipment You’ll Need

Based on your spa’s location and the services you’ll be offering, you’ll need to make a list of all the equipment you’ll need and start shopping for it. Here is a small list of just a few things you could potentially need:

  • Massage Tables/Chairs
  • Eye and Face Masks
  • Massage Oils, Candles, and Lotions
  • Reception Area Furniture
  • Pedicure Supplies
  • Wax Warmers

This small list is just to help your mind get going on everything that you’ll need. Make a list and fit it into your budget so that you can be well prepared when your spa’s opening day arrives. Decide the essentials beforehand so you can have that equipment and over time, when finances allow, you can buy other non-essential items.

Step 4: Get Salon and Spa Insurance

Having salon and spa insurance is a critical step that many people may let slide by. We know that as a trained professional, you do your best to make sure that accidents don’t happen. Unfortunately, we live in an imperfect world and accidents do happen. Perhaps you use a chemical during a facial that your client ends up being allergic to. You could be held liable for any damage done to your client. Whatever the case, you’ll be glad that you’re insured.

Beauty and Bodywork Insurance provides several different insurance policies for beauty professional individuals, like estheticians, hairstylists, massage therapists, acupuncturists, and more. Policies are available online for purchase, starting at $96 per year. We have licensed insurance agents ready to help you or your employees with any questions you may have, available by phone or chat. Many salons require this for each additional employee who works within your salon. You, as the salon owner, can be listed as an Additional Insured. This will provide you extra coverage, in the event your salon is named in the claim or lawsuit.

Step 5: Advertise Your Spa Effectively

There are several different things you can do to market your new spa.

Email Marketing

Email marketing is a very helpful tool that can help you find and retain clients. You can start by collecting an email list. Add every existing client you have to this list, and get creative with what you decide to email! Maybe you want to send out a weekly newsletter that includes weekly specials or promotions, or a product spotlight. Email marketing is also a great option because it’s affordable. It doesn’t take a lot to invest in a weekly newsletter or send out promotional emails. Make sure that you keep your content relevant and that it doesn’t appear to be spam. If you’re working on a budget, this is definitely something you’ll want to try.

Build a Website

You can also create your own website with a personalized domain name. Simply search the domain name you’d like, and if it’s available, you can purchase it online.

Social Media Marketing

Having a social media presence is very relevant today. You can do a lot of networking and marketing on your choice of social platform.

Offline Marketing

You can even consider putting up flyers around town and carrying business cards with you wherever you go. If you drive a company vehicle, you could also put stickers on your vehicle for additional advertising. Don’t be shy about it! You’ve worked hard and now you want to showcase your business and your skills.

For more marketing ideas view the 7 Must have marketing strategies for beauty professionals.

Get Out There and Do

Now that you’ve read these five helpful tips, it’s time for you to get out there and start your spa! From starting with a business plan and branding, to purchasing necessary equipment, getting insured, and advertising, you’re all set! We hope these tips bring you success and that you’ll love being a new spa owner. Cheers to you!

Professional Liability Policy

This policy is for professionals who work in the Beauty and Bodywork Industry.



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