Whether you own a barbershop or rent a booth at one, you’ll need to expend some energy on your business and marketing efforts. We know that as a barber, your expertise may not be marketing, and that’s why we’re here to help! Today we’ll share with you seven barbershop business ideas to grow your business and expand your clientele.
Establish an Audience
The first step in developing a barbershop marketing plan is to decide who your audience is. Are you marketing to male millennials? Perhaps you’re focusing more on elderly men. Picking your audience first is essential because from there, you will be able to decide how to market to them. For example, if you’re marketing to male millennials, consider using Instagram as your main platform to advertise on. If you’re marketing to older men, you could try placing ads locally, like at grocery stores, online, or even a newspaper.
Strategize with Social Media
Everything is online today so it’s essential that you get your business advertised on the internet. We suggest using Facebook Ads or Instagram Ads to get the word out about your business. This is where you may need to hire out some help. With these ads, you can target a specific audience with a specific location. For example, if you want men that are 20–35 years old and live within 20 miles of your barbershop, you can target that exact demographic.
Once you create the audience that you would like to target, you can create a budget for how much you would like to spend on each ad. On Facebook, you can bid for each click or thousand impressions that your ad will receive. These ads will be seen on the sidebar of the user’s Facebook newsfeed. Take a look at this link to learn more about Facebook ads.
On Instagram, using your free Instagram business account, you can also create the demographic and set a time limit and budget for your ad. If you want to spend just $20, you can. Want to spend $100 on your ads that week? That works too! You can tailor your ads to your budget and personal preferences. For more online advertising tips, check out this blog.
Get a Website Up and Running
The next step in your barber shop marketing plan is to set up a website. If you already have a website for your barbershop then that is great! You can redesign your website if needed, or add a few features that we’ll talk about. Getting a website started is easy. Follow these simple steps:
Select a domain name
This will be the name of your website, like ‘mikesbarbershop.com.’ This name should be unique to your business and reflect your barbershop’s name. If what you would like to use as your domain name is already taken by someone else, you will need to try out other names until you find one that is available.
Purchase your domain name
Once you have selected a domain name, you can purchase it so that you have explicit use and rights to it. Depending on how you set it up, you may have to pay monthly or annually.
Set up website hosting
So you have your domain purchased and ready, now what? You’re ready for the next step—setting up website hosting. This means that a website will host your website and help you design your own website using predesigned templates, or you can start from scratch. Some website hosting sites are Bluehost, GoDaddy, DreamHost, Wix, and several others. Take a look at each website to see what will work best for your business.
Design your website
You’re ready to design your website! Make sure you include your services, pricing, location, contact information, scheduling software, and more. Having a user-friendly website is very important so that your clients can find the information that they are searching for.
Offer Promotions and Discounts
Another barber shop business idea is to offer special promotions and discounts. If you haven’t done so in the past, you can offer promotions and discounts to current clients if they refer someone new to you. For example, you can offer $10 off their next appointment when they bring in a friend or family member to your barber shop. You can also pay for some ad space in a local coupon book so that your barber shop can get more visibility and reach more people.
You can also consider trying out email marketing, which can include sending out a newsletter to your clients informing them of any updates, upcoming events, discounts, etc. Receiving an email once a month, or however often you decide to send out the newsletter, is a nice reminder to your clients about your amazing services and any discounts available to them.
Create Shareable Content
As we mentioned above, social media is a huge component of advertising. Not only do you need to advertise, but creating quality content will really boost your business. Having this as part of your barber shop marketing plan will help you gain a larger online audience and develop your social media presence. It’s not just about creating content, make sure that your content is engaging and relevant to your audience.
As a barber, you are transforming your clients’ appearance every day. Don’t miss out on the opportunity to create content and post it online. You can create videos of your clients before and after you shave their facial hair and post on Tiktok. Or you can share before and after photos on your Instagram or create reels. Be sure to get their permission before posting any content of your clients online. Get creative and share on social media what it’s like to be a barber.
Have Up-to-date Insurance
As a beauty professional, it’s essential to have an insurance policy in place. We know that you don’t ever intentionally harm or injure your clients, but accidents do happen. Beauty and Bodywork Insurance provides affordable insurance to tens of thousands of beauty professionals like you starting at $96 per year. Take a look at our barber insurance policy today, which includes both general and professional liability insurance. Don’t hesitate to reach out to one of our licensed insurance agents today with any questions you may have.
We hope that these seven barber shop business ideas are helpful to you. If they are not all applicable to you, pick and choose what you’d like to try out! Each marketing plan is different for each business, so experiment and see what works best for your barber shop. We wish you the best of luck!