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Limit of Insurance

What Is a Limit of Insurance?

A limit of insurance is the maximum your policy will pay for a covered loss. Think of it as a bucket of money that your insurer uses to pay for claims.

For example, Beauty & Bodywork Insurance’s general liability limits are $2 million per claim and $3 million total for the year.

Why Insurance Limits Matter for Beauty and Bodywork Professionals

Your insurance limits define how much coverage (money) protects you. With those numbers comes peace of mind for yourself and for third parties who work with you.

  • Venues and landlords often require specific insurance limits to book a space or sign a lease
  • Limits determine how much protection you have if a client is injured or your business is sued
  • Knowing your limits helps you avoid underinsuring (too little protection) or overspending on coverage you won’t realistically use

Your aggregate limit is the “big” bucket of money set for your policy term (like a full year), while your per-occurrence limit is a smaller bucket allotted for a single claim.

  • Per-occurrence limit: The most the policy pays for one claim
    • Example: Your general liability per-occurrence limit is $2 million, so your policy can pay up to $2 million for one covered incident
  • Aggregate limit: The most the policy pays for all claims combined in the policy term
    • Example: Your general liability aggregate limit is $3 million, so multiple covered claims cannot exceed $3 million in that year
  • Products–completed operations aggregate: A separate total cap for product-related or completed-work claims
  • Sublimits: Smaller caps inside your policy for specific items. Common examples include:


Some policies pay for your defense costs from your coverage limits (which means less money to pay damages). BBI keeps your defense costs separate — so you don’t have to worry about depleting your coverage amounts for claim payouts.

Here are some standard coverage limits you’ll see on insurance policies.

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Coverage Typical Limits You May See What It Applies to

General Liability (GL)

$2 million per occurrence / $3 million general aggregate

Third-party injury or property damage

Products–Completed Operations (GL)

Often $2 million aggregate

Injuries from products used or completed services

Personal and Advertising Injury (GL)

Often $1 million

Libel, slander, and certain advertising injuries

Fire Legal Liability (GL)

Often $100,000 sublimit

Fire damage to rented space

Medical Payments (GL)

Often $5,000 sublimit

No-fault medical expenses

Professional Liability (E&O)

Often $2 million each claim (aggregate varies)

Alleged mistakes in your services or advice

Tools and Supplies (Inland Marine)

Chosen total limit (e.g., $5K, $10K, or $25K)

Your movable business gear and inventory

Ensure your coverage limits meet contract requirements by following these tips:

  • Read the contract: Note general and professional liability limits and match your quote to the exact numbers
  • Check special wording: Some ask for additional insureds, waivers of subrogation, or primary and noncontributory language
  • Match to your business: Consider your services, client volume, and event size; if you sell retail products or work large events, higher limits may make sense
  • Balance budget and risk: Higher limits cost more, but can protect your business from more expensive claims
  • Document everything: Once limits are set, request updated certificates of insurance (COIs) and endorsements so bookings aren’t delayed
Confirm your policy limits on your:
  • Declarations page: The master list of limits for each coverage, plus any sublimits
  • Certificate of Insurance (COI): Quick proof for venues and landlords (shows limits but not all policy details)
  • Policy forms and endorsements: Define how limits apply, including any defense cost rules, and sublimit language

Related Terms

  • Coverage Details
  • Per occurrence Limit
  • Aggregate Limit
  • Sublimit
  • Declarations page
  • Certificate of Insurance (COI)
  • Endorsement
  • Professional Liability Insurance
  • Inland Marine Coverage (Tools and Supplies)
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